A Journey From Provence's Charm To Italy’s Cultural Heart

Lounging under a Provençal sun, Marseille is the oldest city in France yet seemingly grows younger each day. A multi-cultural melting pot with top-notch museums, galleries, smart squares and hip port-side bars, where you can tuck into a bowl of bouillabaisse, its famous fish stew. Meander past fountains built under the reign of Napoleon III and city hall erected during Louis XIV.

Fall in love with the Calanques cliffs for a bit of French coastline drama, or wind through cypress trees and lavender fields to Avignon and Aix-en-Provence, famously once home to Van Gogh, Cézanne, and author Peter Mayle. Chase light, ripening Syrah grapes and drink in the nuances of terroir. From Marseille's boisterous roots to its French coastline drama and nearby classic Provence, wander at will and fall in love with it all.

Pillow-soft sponge cakes, nutty pesto and barrels of creamy gelato await in historic Genoa, where young Christopher Columbus first glimpsed the sea. Wander cobbled streets past Baroque palazzi in the UNESCO-listed old town, where coffee-scented breezes drift through a labyrinth of alleyways near dazzling Piazza De Ferrari and its unmatched architecture.

Dive into history among a treasure trove of galleries and museums in resplendent residences built for the bankers and merchants who made Genoa one of the mightiest ports in the Med. Surrender to the sunset serenade and heed the call of aperitivo as you stroll along Corso Italia beneath a fiery orange sky.

A bejewelled siren sunning along the Côte d'Azur, Villefranche-sur-Mer beckons with provincial scenes, rainbow-bright houses and flowers fluttering everywhere. Poised at the tip of a sapphire harbour, this genteel enclave has curves in all the right places, including the only Corniche that winds beside Plage des Marinièr with its crescent flour-soft sand that sweeps around the cobalt Med.

Escape into charming chapels and centuries-old citadel that affords shimmering views of Cap Ferrat then venture to two nearby medieval walled towns of atelier-focused St Paul de Vence or easy-on-the-eyes Eze which captured the imagination of Mr. Walt Disney.

Plunge into Tuscany's capital of culture. Once casa to legendary Michelangelo, Florence now shelters some of the Renaissance's greatest masterpieces. Immerse in the relics of antiquity; catch a glimpse of the heavens in the famous Uffizi gallery, visit the iconic terracotta-tiled Duomo and step into an oasis of sculptured serenity at Giardino di Boboli to forget the world beyond its leafy walls exists. And as the sun sets over the Ponte Vecchio, relax in an elegant terrazzo with a rich refined Tuscan red, and reflect on the city's Medici dynasty - Hurry Slowly.

There's more to Rome than its ancient architecture. The Eternal City is home to a seemingly endless array of hidden gems. The artistic-minded can enjoy fashion aristocracy, street art, vespa jaunts to The Appian Way and toss coins into fountains. Or you can stroll by appointment to Michelangelo's Sistine Chapel and the Pope's private quarters at the Vatican.

Explore the historic ruins of The Colosseum, Caravaggio churches, the Spanish Steps and The Pantheon. Learn how to make pasta the true Italian way, hunt truffles, nibble gelato, sip coffee and sink into a 3000 year old pool for a wellness experience. An ode to homespun pasta at a Renaissance piazza. When in Rome, fusing old with new makes it simple to indulge in whatever you like.