U by Uniworld, the new exciting river cruise brand offering immersive, fun and adventurous travel for 21-45-year-olds, debuted its first ship Oct. 7, 2017 in Paris, France. The B set sail on its maiden voyage along the Seine River with top social influencers, lifestyle media, travel agents and contest winners onboard to get an exclusive “Sneak Peek” of the first-ever river cruise brand for millennials.
“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, President & CEO of Uniworld. “It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time.”
The B ship was renamed following extensive renovations and design changes of Uniworld’s River Baroness ship. The renaming ceremony, was led by the ship’s ‘Guardian Angel’ Petra Nemcova, supermodel and noted philanthropist. Guests onboard experienced all that U has to offer onboard, from yoga and a silent disco party to mixology, impressionist painting and wine classes. Offshore, guests will experience some of U’s unique, immersive excursions such as a panoramic breakfast on a Gastronome bus, treasure hunt at the Louvre, secret tour of Versailles, a Paris City Roofs tour and more.
U unveils with a new sexy, stylish look and feel, inviting up to 120 fun-loving travellers per voyage, spread across its four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studios Bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers. The B is the only ship on the river to reveal a unique all-matte black exterior. The ship boasts two rooftop venues, a spa, mixologists, international DJ’s, communal tables for dining, and farm-to-table cuisine with dishes ranging from Bea Tollman’s Spaghetti Pomodoro, U by Quinoa Burgers, Miso Marinated Wild Salmon to Peanut Butter Bacon Chocolate Bars.
Sailings on The B and U’s second ship, The A, begin in April 2018 with prices starting at $312 per person, per day. Four eight-day itineraries – The Seine Experience, Rolling on the Rhine, Germany’s Finest and The Danube Flow – will sail along the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays available in major cities including Paris, Vienna, Amsterdam and Budapest. U by Uniworld will also offer two five-day holiday itineraries – Dashing Through The Danube and A Merry Little Christmas Cruise – during the festive season.